How to Build Expert Company Image in Renewable Energy Industry in 30 Days

A concrete action plan for companies that want to stand out in the transforming renewable energy industry

Why is building an expert image an investment, not a cost?

The renewable energy industry is going through a key transformation moment. The golden days of high subsidies and favorable settlements are over. Today’s customers are more demanding, aware, and cautious when making investment decisions worth tens of thousands of dollars.

In this new reality, an expert image is one of the conditions for survival. Companies that will be perceived as authorities in their field will gain a competitive advantage in the form of:

• Higher margins (experts can demand premium prices for their knowledge)
  • Greater customer trust (which translates to higher conversion)
  • Better references and recommendations
  • More stable market position

Resource audit – the foundation of strategy

Before you start building an expert image, you need to know where you stand. Conduct a detailed audit of your resources in three key areas:

1. Content resources:

• Team certificates and qualifications
  • Professional experience (number of completed projects, years in the market)
  • Technical specializations (photovoltaics, heat pumps, energy storage)
  • Unique competencies (e.g., industrial installations, hybrid systems)

2. Communication resources:

• Current website and its positioning
  • Social media profiles and their reach
  • Industry contact database
  • Current business partners

3. Evidence resources:

• Portfolio of completed projects with concrete data
  • Customer opinions and references
  • Case studies with measurable results
  • Industry awards and distinctions

Practical tip: Create a spreadsheet with at least 50 resources. This will open your eyes to the potential you already have but may not be fully utilizing.

Expert image can be built in many ways; today I’ll present those I applied in my own company.

30-day plan for building expert image

WEEK 1: Diagnosis and strategy (Days 1-7)

Day 1: Current image audit. Conduct a detailed analysis of how you are currently perceived: 

• Read all reviews on Google, Facebook, industry portals
  • Ask 5-10 recent customers for honest opinions about your company
  • Check what Google shows when your company name is searched
  • Analyze competitor profiles – what they do well, what they lack

Day 2-3: Content marketing strategy. Plan topics that will show your expertise: 

• Choose 4 topics for the coming weeks (one per week)
  • Plan format: expert article + social media post + possibly webinar
  • Prepare publication calendar for the next 30 days

Examples of topics for photovoltaic companies: 

• “Why most photovoltaic calculators mislead investors – analysis with examples”
  • “Photovoltaics in 2025: how new regulations will affect your savings”
  • “Case study: 10 kWp installation – energy production analysis over 24 months”

Day 4-5: Communication channel identification 

• Find 3-4 industry portals that publish expert articles
  • Identify 5-8 highly active industry groups on LinkedIn and Facebook
  • Check which conferences or webinars will take place in the coming weeks

Day 6-7: First article preparation. Write your first expert article (1500-2000 words) on the chosen topic. Structure that can help you develop the content: 

• Introduction with thesis
  • 3-4 main points supported by data or examples
  • Concrete implementation advice
  • Summary with call-to-action

WEEK 2: Launch activities (Days 8-14)

Day 8: Publication and promotion of first article 

• Publish article on your website
  • Create promotional posts on LinkedIn, Facebook, Instagram
  • Send article to your mailing list (if you have one)

Day 9-10: Networking and relationship building 

• Contact editors of 2-3 industry portals
  • Propose collaboration in the form of regular publications
  • Write to upcoming conference organizers with a presentation proposal

Day 11: Creating premium material. Prepare an e-book or guide (15-20 pages) with practical tips. Examples: 

• “Complete guide to choosing photovoltaic inverters”
  • “10 mistakes that cost heat pump owners a fortune”
  • “How to prepare your home for photovoltaic installation – checklist”

Day 12-13: Landing page and promotion 

• Create dedicated page for e-book download
  • Launch simple advertising campaign on social media
  • Promote material across all your channels

Day 14: Google Business Profile optimization 

• Update company description emphasizing expertise
  • Add high-quality photos from installations
  • Encourage satisfied customers to leave reviews

WEEK 3: Building presence (Days 15-21)

Day 15: Second article publication. Publish another expert material, this time with greater emphasis on case studies or concrete examples from your experience.

Day 16: First public appearance. Conduct a webinar for your community: 

• Use free tools like StreamYard + YouTube Live
  • Plan 45-60 minutes of substantive presentation + Q&A
  • Record webinar and use as promotional material

Day 17-19: Community activity. For 3 days, intensively engage in industry group discussions: 

• Answer questions (minimum 5 answers daily)
  • Comment on other experts’ posts (with valuable insights)
  • Share your articles

Day 20-21: Event preparation. Plan and start organizing an Open Day at your company: 

• Set date (preferably in the last week of campaign)
  • Prepare program: presentations + partner booths + networking
  • Invite customers, partners, industry media representatives

WEEK 4: Consolidation and results (Days 22-30)

Day 22: Third article publication. Publish an article solving a specific customer problem. Focus on practical advice that can be implemented immediately.

Day 23-24: Partner collaboration 

• Appear as expert in business partner’s webinar
  • Prepare joint expert material with manufacturer/distributor
  • Propose guest article exchange with other experts

Day 25: Open Day. Conduct event at your headquarters: 

• Substantive presentations (2-3 short lectures of 15-20 minutes each)
  • Partner booths with technological innovations
  • Time for networking and individual conversations
  • Document event – photos and short videos

Day 26-28: Continue activities 

• Publish reports from Open Day
  • Continue activity in industry groups
  • Establish new contacts with event participants

Day 29: Conference presentation. If you managed to become a speaker at a conference – maximize this opportunity: 

• Prepare presentation with concrete data and examples
  • Bring promotional materials (business cards, service brochures)
  • Establish contacts with other experts and potential customers

Day 30: Summary and planning 

• Publish fourth article summarizing the month of image building
  • Analyze results: website traffic, new contacts, quote requests
  • Plan activities for coming months

Practical tools and tips

Useful programs: 

• Canva Pro – for creating graphics and presentations
  • StreamYard – free program for webinar streaming
  • Google Analytics – for monitoring website traffic

Measuring effects: 

• Number of quote requests (should increase by 25-40%)
  • Website traffic
  • Number of premium material downloads
  • Social media follower growth
  • Number of mentions about your company in industry media

Common mistakes to avoid: 

• Using complicated technical jargon without explanations
  • Focusing on sales instead of sharing knowledge
  • Irregularity in content publishing
  • Ignoring comments and questions from community
  • Lack of concrete data and examples in content

Long-term strategy after 30 days

Building an expert image is an ongoing process. After the intensive 30-day period, it’s worth applying the following strategy:

Months 2-3: 

• Regularly publish articles (minimum 2 monthly)
  • Maintain social media activity (3-4 posts weekly)
  • Monitor and respond to all comments and inquiries

Months 4-6: 

• Start collaboration with industry media as regular expert
  • Consider creating podcast or YouTube channel
  • Establish strategic partnerships with other experts

Months 7-12: 

• Organize your own conferences or larger industry events
  • Create annual report on industry state in your region
  • Consider writing book or comprehensive industry report

Summary

Building an expert image in 30 days is an intensive process that requires consistency and commitment. The key to success is authenticity – share real knowledge and experience, don’t try to pretend to be someone you’re not.

Remember that in the renewable energy industry, customers invest significant amounts in long-term solutions. They need a partner they can trust, not just a product supplier. Expert image is the best investment in your company’s future in the currently changing renewable energy industry.

I wish you success in implementing the strategy. If you take on this challenge, please share your results with us! If you need support or would like to entrust the implementation of activities to experts in this field, write to us at: szkolenia@szkoleniaoze.com.pl and we’ll be happy to analyze your resources and help you create a strategy tailored to your company’s needs!