The renewable energy market will never be the same again. After a wave of rapid growth and aggressive sales, the time has come for a true revolution: customers are no longer looking for offers, they are looking for EXPERTS. In the world of renewable energy, it’s not the technologies that win the battle for attention, but trust and knowledge. Are you ready to become the advisor they will trust? Here’s what you need to know to build a position that truly matters.
How has the renewable energy market changed?
In today’s market reality, the renewable energy sector is undergoing a significant transformation. After a period of rapid growth and sometimes overly aggressive sales tactics, the market has become more mature and demanding. Customers are no longer just looking for salespeople – they need trusted advisors to help them make well-considered investment decisions. In this context, building an expert position is becoming a key element of growth strategies in the renewable energy industry. The foundation of success in today’s reality is building an authentic expert position, particularly in the social media space. This is where potential customers start their journey towards green energy, seeking reliable sources of information and trusted advisors. It’s crucial to understand that the buying process begins long before the first contact with a company – when the customer starts educating themselves about renewable energy sources.
What to publish?
A market example perfectly illustrates the value of an expert approach. When a customer is faced with the choice of installing a photovoltaic system and receives several similar offers, they are most likely to seek advice from an expert whose educational materials have already helped them understand the topic. This shows how important it is to build trust by sharing knowledge before the direct intent to make a purchase arises.
In practice, effective expert positioning requires consistently sharing real value, not advertisements. Instead of another promotional post, it’s better to share an analysis of a specific case, showing the decision-making process and the reasoning behind recommended solutions.
For example, explaining why a 6.6 kWp installation with an energy storage system proved to be a better solution than the initially planned 10 kWp for a specific single-family home provides much more value than a standard marketing message.
An expert’s role is especially important in dispelling common myths about renewable energy. Each misunderstanding is an opportunity to demonstrate expertise by presenting hard data and real-world experiences. Presenting specific results from functioning installations, analyzing real-life cases, and drawing conclusions builds credibility much more effectively than general statements.
What does building an expert brand bring?
Active presence on social media also brings additional benefits in the form of valuable business partnerships. The built community and expert position attract not only customers but also potential business partners offering complementary products or services.
It’s important to emphasize that building an expert position is a long-term process that requires patience and consistency. However, the results of this effort are measurable:
- customers come already convinced to cooperate,
- recommendations come from both satisfied customers and other industry experts,
- invitations to speak at conferences,
- collaboration proposals from equipment manufacturers.
In the dynamically changing renewable energy sector, where new technologies and regulations emerge, an expert position becomes not only a business asset but also a commitment to continuous development and sharing up-to-date knowledge. What’s essential is that you don’t have to be the biggest expert in the industry to start sharing knowledge – authenticity and honesty in sharing your own experiences, both successes and challenges, are key.
The Future of Marketing in Renewable Energy
Looking ahead, it can be predicted that the importance of education and expert advisory services in the renewable energy industry will continue to grow. As so many companies offer similar products and services using outdated sales methods, trust and the reputation of an expert who can effectively guide the customer through the energy transformation process are becoming the most valuable assets. And we can find examples of this strategy working today from smartphone manufacturers to healthy snack bar producers.
It’s this combination of expert knowledge, authenticity in sharing it, and consistent presence on social media that forms the foundation for long-term success in the renewable energy sector. This not only helps build your own brand but also contributes to a broader energy transformation by helping more individuals and companies make informed decisions about green energy.
Can it be easier?
Basically, to attract purchasing customers, we have three options:
- Collaborating with public figures who will present our solution to their community. Here, profitability depends on how engaged the influencer’s community is and what percentage of their followers are our target customers.
- Sponsored content, which is effective but doesn’t build an engaged community or trust.
- Building an expert image, which is time-consuming but yields the best long-term results.
If you want to build an expert brand more easily…
We invite you to write a substantive article for our Portal OZE Magazine!
What do you gain?
- You can focus only on writing the article, and we’ll prepare the graphics and publish it on our website, crediting you as the author.
- You’ll reach our community, which includes your clients and potential business partners. You don’t need to build your community from scratch!
- The article teasers will be published on our social media. We’ll handle the promotion for you.
Autor: Anna Stawowy
